
I am Reading “The Long Tail”, by Chris Anderson, the editor in Chief of Wired. THIS is the internet developement Bible, and after three pages I am already amazed by his theory.
“Now in a new era of networked consumers and digital everything, the economics of such a distribution are changing radically as the internet absorbs each industry it touches, becoming store, theater and broadcaster at a fraction of national store.”
“Increasingly the mass market is turning into mass of niches”.
This former U.S Business editor at The Economist seems to understand how Internet works, so I am gonna continue reading and getting the whole theory. Maybe it will help me finding my own niche.